Brief Overview of Agile Marketing
Learn how to become Agile in marketing
Improve your time management and productivity through Agile
Understand Agile marketing mindset
Basic understanding of Agile values and principles
Reading materials to develop Agile marketing skills
Agile marketing is an optimised approach to people, processes and tools in marketing planning and execution, in response to changing customer behaviour and market trends. It provides a way to add, remove and/or modify marketing targets, strategies and tactics on an ongoing basis. Agile marketing centres on a change in business mind-set from the traditional marketing structure to a more flexible (agile) structure that has been so successful in the information technology industry.
Companies like Spotify, Google, IBM have started adopting Agile marketing. In this course we will briefly discuss Agile marketing which is a way of working that was borrowed from IT teams. What is so special about Agile marketing? You will learn about:
Course Published By Femi Olajiga (Average rating- 0.0/5, Total Ratings- 0 )
Short Biography of Instructor:
Femi is the Author of the book: Lean Agile Marketing: How to Become Agile and Deliver Marketing Success. He is also is also a certified Agile marketing trainer, consultant, and high-performance team coach. He enables companies to become agile across marketing to drive business growth.
He is certified in Google analytics, Customer Experience Management, Website Conversion Optimisation, Digital Marketing Strategy, Omnichannel Journeys and Customer Experience, Project Management, Psychology of Online Sales, as well as Value Proposition Development, with extensive hands-on experience of Agile marketing implementation (Certified Scrum Master), with an emphasis on Lean principles. Using the Agile Marketing framework, he helps companies evaluate and optimise their customer experience touchpoints to increase Customer Acquisition, Customer Retention and Customer Lifetime value so they can grow their bottom line.
He is a T-shaped marketing professional with over 10 years of experience in digital strategy development, search marketing, web analytics, customer experience, content marketing and was part of agile marketing teams in both B2B and B2C companies operating in a wide range of industries, including: IT, software development, pharmaceuticals, telecommunications, retail, marketing, media and non-profits. He has extensive experience of training and mentoring marketing teams towards developing and executing successful integrated Agile marketing strategies.
Femi holds a Masters Degree (MSc) in Marketing from Heriot-Watt University, which has helped him shape how he trains and consults with B2B and B2C companies around the world.
Free Agile Marketing For Beginners course