Learn to use ‘people stories’ to attract and convert customers, fire up your PR and earn links from authority sites.
The story approach to content marketing and link building focuses on discovering ‘people stories’ through one-to-one interviews with important audiences, and then turning those stories into compelling web content. Content that will put you way ahead of the competition.
As you probably know, content marketing today is getting really competitive. Everyone wants to get the powerful benefits that great content brings and to be successful, your content needs to stand out against all the others.
That’s pretty difficult but the story approach of using real people’s stories can really make your content stand out.
We give you inspirational examples from well-written and successful blogs to important news sources such as the BBC, the New York Times, the Wall Street Journal and many others. We’ll show how pioneering publishers and local, national and international levels are harnessing the power of people stories – and her you can do exactly the same!
This course is intensely practical. You learn from two active practitioners who are working every day in content marketing and link building at the highest level. Ken has over 30 year’s experience in public relations, content marketing and link building.
Kristina Welch is an experienced journalist who is now a full-time content marketer. She has conducted interviews with many hundreds of people, written compelling content based on their answers, and successfully pitched hundreds of blogs and news sites. Over the last two years, she has pioneered the story approach in winning coverage and valuable editorial links from a wide variety of publishers.
Why are people stories important?
People stories are authentic – and are a powerful way to connect with audiences
In this course you will learn:
Indeed, you will learn everything you need to know to use people’s stories to create successful content marketing campaigns.
We’ll be adding new content regularly – and of course, we’ll be here to answer your questions promptly!
Thank you so much for checking out the course. The need for quality, unique content for the web is pressing – and likely to get ever more urgent – so we’d love to share our knowledge on the course and help you with your content marketing, public relations and link building.
We’re sure you’re going to enjoy the course and that you will learn a lot you can start apply applying right away. We look forward so much to see you on the course and guarantee you’ll enjoy it.
So don’t wait any longer. Hit the green button above and we’ll see you very shortly.
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